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COVID-19 Business Update – 19 August 2020

Welcome back to our Weekly Digest. We hope you and your family are safe and doing well. Read on for this week’s update. Canadian Travel Ban Extended As the US continues to wrestle with the…

From Apple to Avon: six inspiring marketing successes

From Mac computers to make-up, here are six examples of super-strong brands that cornered their markets using different marketing strategies. If you look at their histories and analyze the pivotal moments, you’ll find parallels and…

How your business can thrive even in a recession

The pains caused by a recession can be excruciating, which is why most of us dread the thought of it. A recession can mean massive layoffs, jobs becoming harder to find, and wages frozen, which…

5 Things a Great Business Name Should Do

A great business name isn’t just a label for your company. It is also your number one marketing tool, serving as a platform for setting yourself apart and defining your brand. At the very least,…

Easy ways to build an online business

More and more people are leaving their office jobs and setting up an online business these days, especially because of COVID-19/ Running an online business offers a way for you to work from home and…

10 quick growth tips for your small business

Small businesses can grow in boom times as well as periods of difficulty by working smarter and taking advantage of opportunities. Put these following effective tips into practise to help grow your business. 1. Utilise…